Over the past 3 decades, I assisted / lead more than 30 start-ups, SMEs, and international companies in achieving growth and delivering results. As a consultant, advisor or director. Through experience and ongoing studies I’ve learned what truly works.

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I studied Marketing & Business Administration, Strategic Marketing & Organisational Development, I did research into Buyer behaviour, profiling and decisional processes. I’m also a post-grad certified Digital Marketer.

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Since 2014, I’ve been developing and refining the CAP5 methodology; a proven five-step approach that takes you from insights to implementation. My style is pragmatic and hands-on, built on the capacity-building approach: I equip entrepreneurs and business leaders with the knowledge and skills to quickly gain knowledge and expertise to master Sales, Marketing en CS disciplines.